Artificial Intelligence in Marketing

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Artificial intelligence (AI) has shaped marketing and business. Each time we scroll, click or purchase something on web, huge amount of data is generated. Managing this data and understanding each individual on a personal level is difficult. AI integrated system collects the data, tracks and uses to prepare modern frameworks (Karlson, 2017) from which marketers get micro-macro level customer behaviour insights to know the audience in personally and to drive digital revenue.



Predictive analysis and forecasting can be said as the most significant AI development to the marketing world, as it allows marketers optimize high value leads to their customers present as well as for the future. AI algorithms provides marketers to make an increasing number of connections by understanding customer characteristics. This enables the creation of audience hyper-segmented and future strategies. (EIBermawy, 2019)
On deep understanding the customer behaviour, interest and demographical info, highly personalized advertisements can be created to deliver to extremely targeted personas and efficient targeted audience segments.
AI software’s and platforms offers a huge advantage for advertisers to serve their clients with specific content recommendations consistently (Cannella, 2018). This marketing tactic is used by brands like Netflix and YouTube to serve additional or specific content the user is interested in to drive high engagement. Furthermore, by predicting the peak engagement time, AI helps marketers to optimize engagement (Knippel, 2019) by running customer experience advertisements and AI powered campaigns to deliver the right message to the right customer at the right time which in-return gives marketers the ability to achieve increased lead qualification and scoring.
Marketers create multiple versions of creatives but, an automated AI determines to deliver specific creatives to an individual at a specific time, AI automated email marketing tactic and its self-constant learning drives improved sales (Stelzner, 2019). AI Chatbots provided services to customer inquiries 24/7 and applicable for direct and indirect and conversational marketing to make more sales and conversion faster.


References


Cannella, J., 2018. Artificial Intelligence In Marketing, s.l.: Honors Thesis for Barrett, The Honors College at Arizona State University.
EIBermawy, M., 2019. nogood. [Online]
Available at: https://nogood.io/2019/11/13/ai-marketing-trends/
[Accessed 20 Feb 2020].
Karlson, K., 2017. contentmarketinginstitute. [Online]
Available at: https://contentmarketinginstitute.com/2017/08/marketers-use-artificial-intelligence/
[Accessed 20 Feb 2020].
KARLSON, K., 2017. contentmarketinginstitute. [Online]
Available at: https://contentmarketinginstitute.com/2017/08/marketers-use-artificial-intelligence/
[Accessed 20 Feb 2020].
Knippel, E., 2019. Adverity. [Online]
Available at: https://www.adverity.com/ai-marketing/
[Accessed 21 Feb 2020].
Stelzner, M., 2019. Socialmediaexaminer. [Online]
Available at: https://www.socialmediaexaminer.com/artificial-intelligence-and-marketing-what-marketers-need-to-know-paul-roetzer/
[Accessed 21 Fev 2020].







Comments

  1. Wayne D24 February 2020 at 14:12

    Great content! Thanks for sharing

    ReplyDelete
  2. Sradha Sudarsanan24 February 2020 at 14:13

    Well written

    ReplyDelete
  3. MJ24 February 2020 at 14:16

    Interesting and informative. Nice post!

    ReplyDelete
  4. Sam DBS24 February 2020 at 14:35

    Ai powered chatbots are going to be the key marketing channel

    ReplyDelete
    Replies
    1. Aishwarya Venkatesh24 February 2020 at 15:09

      Thank you for your feedback. Yes, very true. AI Chatbot are very smart, there is also a lot of data in the conversations and conversational marketing generates faster conversions.

      Delete
  5. Natalha Dias24 February 2020 at 15:14

    Nice content, really good examples as well! Thanks for sharing!

    ReplyDelete
  6. Melissa24 February 2020 at 15:31

    A pleasure to read this article. Thanks for sharing

    ReplyDelete
    Replies
    1. Aishwarya Venkatesh25 February 2020 at 16:07

      I am glad you like it, thank you for your valuable feedback.

      Delete
  7. (ADI)GIT_blog24 February 2020 at 16:27

    Direct to the point. AI is already everywhere and we will see what is next. Thanks for sharing

    ReplyDelete
    Replies
    1. Aishwarya Venkatesh25 February 2020 at 16:07

      Yes, very true. Thank you for your valuable feedback.

      Delete
  8. Unknown24 February 2020 at 19:57

    Very Informative and very well put together. Thanks

    ReplyDelete
  9. Arjun Negi25 February 2020 at 02:18

    A very informative article with a refreshingly new take on the topic given. Great work, Aishwarya.

    ReplyDelete
    Replies
    1. Aishwarya Venkatesh25 February 2020 at 16:09

      Thank you so much for your feedback, I am glad you liked it.

      Delete
  10. Paola Fernandez25 February 2020 at 02:54

    It’s incredible how thorough your work is.
    Thank you for setting a great example for your classmates.
    Keep up the great work!
    You're making your momma proud! 👍❤

    ReplyDelete
    Replies
    1. Aishwarya Venkatesh25 February 2020 at 16:10

      Thank you so much for your valuable feedback, I am glad you liked the article.

      Delete
  11. Oksana Shevchuk25 February 2020 at 08:00

    Great article with really well added examples regarding sales, engagement and future trends! Well done!

    ReplyDelete
  12. Sedcan Altundal25 February 2020 at 09:39

    Well written. Thank you for sharing.

    ReplyDelete
  13. Akshay Kanojia25 February 2020 at 09:49

    Very well written Aishwarya. Keep up !

    ReplyDelete
  14. Sumesh S Das25 February 2020 at 16:27

    Very Informative

    ReplyDelete
  15. Aniket Malvankar25 February 2020 at 17:13

    Great content and very well described Aishwarya.

    ReplyDelete
  16. Shaik mohamed jaohar25 February 2020 at 18:10

    Good one

    ReplyDelete

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